PUMA’s getting in on the sock shoe bit

11:42 AMA couple years back, Nike changed the game by basically including built-in socks in its soccer footwear. Now, that feature has migrated over to running shoes, via PUMA. It’s called the Ignite evoKNIT, and sports what the company calls “disruptive streetwear design.” While that adjective is up for debate, it is remarkable how quickly flyknit, as a look, has spread through pop culture.

I saw a tourist woman in her 60s rocking one of the most vibrant pair of neon flyknits I’d ever seen in real life the other day, unironically lost on a corner with a man who appeared to be her husband. My own stupid stereotypes aside, the point is, the fabric is universally recognized as fly, hypebeast or not.

Of course, while PUMA’s newest offering is a performance product, it ostensibly will also double as a casual shoe for the active brunch crowd. “It intertwines fashion and design with innovation and technology [and] … is made to be the boldest on the block,” according to the press release. “It’s designed to be unstoppable, whether it’s worn hitting the streets or heading out for the night with friends.”

Here’s a look:

The black colorway is dope, but those shorts might be the best of the bunch.