Nike
Culture
Mbappé’s move to On is about influence and ownership
The Swiss sportswear company is giving the French superstar equity and a seat at the table as it launches a new soccer category
Culture
September’s best sneaker drops: Your guide to this month’s must-have releases
Manga-inspired collaborations by Adidas and Nike, everyday staples from New Balance and Saucony, a new PE and more
Culture
August’s best sneaker drops: Your guide to this month’s must-have releases
Jordan Brand goes premium, Adidas digs into its vault, Reebok embraces different eras, plus more
Culture
July’s best sneaker drops: Your guide to this month’s must-have releases
Classic Jordans return, Adidas leans into music and culture, and standout collaborations dominate July’s sneaker slate
Culture
Ja Morant is a ‘sales phenom’ in sneakers despite on-court highs and lows
The Nike Ja 3 became StockX’s top-selling new Nike model and remains hot as its successor approaches
Culture
Inside Nike’s bet on soccer kits as fashion language
Through Nike’s X2 collection, collaborations with Patta, Palace, Jacquemus, Slawn and others position soccer apparel as a vehicle for identity, community and cultural storytelling
Culture
June’s best sneaker drops: Your guide to this month’s must-have releases
Adidas demonstrates the power of collaboration, while Jordan and New Balance fight for dominance in daily rotation
Culture
May’s best sneaker drops: Your guide to this month’s must-have releases
Adidas and Nike provide new options for on and off the hardwood, Jordan Brand reunites with two old friends, and your everyday rotation gets new additions
Culture
Nike introduces Sabrina 4 as Ionescu’s signature sneaker line grows
The four-time All-Star’s new shoe builds on the success of her first three signature sneakers