Sneaker Stories
Culture
Adidas’ NIL pipeline is producing NBA rookies who already know the business
By signing prospects in high school, Adidas is sending NBA rookies to the league who already understand the sneaker game
Culture
June’s best sneaker drops: Your guide to this month’s must-have releases
Adidas demonstrates the power of collaboration, while Jordan and New Balance fight for dominance in daily rotation
Culture
Knicks forward OG Anunoby is winning fans — and attention for his sneakers
From Anne Hathaway to Martha Stewart, the New York star’s quiet presence has made him a courtside favorite as his Skechers sneakers gain attention during the Finals
Culture
From pitch to pavement: How soccer sneakers became a staple of Black diaspora style
Long before mainstream U.S. fashion outlets caught on, diaspora communities made soccer sneakers part of everyday style
Culture
Why Stephen Curry’s Li-Ning deal is a global move
The partnership connects Curry Brand to the scale and reach needed for its next phase
Culture
Under Armour taps Justin Jefferson as the face of its football future
The Vikings star is influencing everything from cleat design to how Under Armour connects with the next generation of football players
Culture
Jordan Brand is betting on the future with the Triangle
Built for today’s faster, positionless game, the new performance sneaker signals Jordan’s push to move beyond retro nostalgia
Culture
WNBA Player Exclusive sneakers are everywhere, but fans still can’t buy them
Player Exclusives are driving the WNBA’s sneaker culture, but most never reach fans.
Culture
May’s best sneaker drops: Your guide to this month’s must-have releases
Adidas and Nike provide new options for on and off the hardwood, Jordan Brand reunites with two old friends, and your everyday rotation gets new additions