Sneaker Stories
Culture
Cincinnati Bengals receiver Tee Higgins partners with Under Armour
The veteran wideout will wear the Baltimore brand’s cleats for his seventh NFL season
Culture
Strapped styling sets the Jordan Tatum 5 apart from the pack
Jayson Tatum’s latest signature shoe revives an old-school design element with a fresh twist on the Jordan line
Culture
September’s best sneaker drops: Your guide to this month’s must-have releases
Manga-inspired collaborations by Adidas and Nike, everyday staples from New Balance and Saucony, a new PE and more
Culture
How a New Jersey town became a hub for sneaker philanthropy
Darryl Glover has leveraged relationships across the footwear industry to bring sneakers, school supplies and community resources to Pleasantville families
Culture
The Air Jordan 41 does not come with a rearview mirror
Jordan Brand’s new flagship sneaker embraces the speed and demands of the modern game rather than looking to the past
Culture
August’s best sneaker drops: Your guide to this month’s must-have releases
Jordan Brand goes premium, Adidas digs into its vault, Reebok embraces different eras, plus more
Culture
July’s best sneaker drops: Your guide to this month’s must-have releases
Classic Jordans return, Adidas leans into music and culture, and standout collaborations dominate July’s sneaker slate
Culture
Ja Morant is a ‘sales phenom’ in sneakers despite on-court highs and lows
The Nike Ja 3 became StockX’s top-selling new Nike model and remains hot as its successor approaches
Culture
Adidas’ NIL pipeline is producing NBA rookies who already know the business
By signing prospects in high school, Adidas is sending NBA rookies to the league who already understand the sneaker game