Serena Williams debuts new Nike campaign in time for International Women’s Day

10:45 PM“I’ve never been the ‘right’ kind of woman.” Those are the first words Serena Williams says in a personal and powerful new ad that debuted during the Academy Awards. It’s called Until We All Win, and it works as a timely autobiographical project.

“I want my daughter to be truthful and honest, strong and powerful,” Williams says in a statement, “to realize that she can impact those around her. I want her to grow up knowing a woman’s voice is extremely powerful.”

Amy Montagne, vice president and general manager, Nike Women, reaffirmed the company’s commitment to the voices and the power of women athletes. “Nike has always believed in the inspirational power of sport to break down barriers,” said Montagne, “[to] overcome differences and bring people together … we are always listening to the voices of our athletes, and for International Women’s Day, we wanted to highlight Serena’s voice in particular as we feel she is an inspiration for women and girls, and continues to break down barriers both on and off the court.”

Until we all win, indeed.