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OAKLAND, CA – APRIL 08: Kevin Durant #35 of the Golden State Warriors wearing Beats Headphones, warms up prior to the start of an NBA Basketball game against the New Orleans Pelicans at ORACLE Arena on April 8, 2017 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Thearon W. Henderson/Getty Images) Photo by Thearon W. Henderson/Getty Images
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New Beats By Dre ad features 4 NBA stars

Pro athletes head to arena in latest ad

Clinton Yates @clintonyates
Topics:
Daily Dose Beats By Dre

Up Next From Sports

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    If I only watched the commercials, I’d assume that Beats By Dre was worn only by professional athletes warming up for games or trying to ignore the public. The company, started by rap mogul Dr. Dre, became popular with players a while back, but the company does not seem to have branched out from that marketing tactic since it took hold.

    Back in 2014, as part of the “Hear What You Want” campaign, we got ads with LeBron James, Kevin Garnett and Colin Kaepernick doing just that. In the latest commercial, we get more of the same, to an extent. This time, to the tune of The White Stripes’ “Seven Nation Army,” we get focused dudes headed to the arena, ready to show their support. But you’ll notice, they’re not actually wearing the headphones while driving — but they are when the power walk starts.

    Good to see that Beats is promoting safety first, as distracted driving is a real threat. Ask Gregg Popovich.

    Clinton Yates is a tastemaker at Andscape. He likes rap, rock, reggae, R&B and remixes — in that order.