Nike

NBA’s 75th anniversary City Edition jerseys celebrate each franchise’s history

‘You can put stories on a uniform, and the uniform can become a bridge to that next generation’

Behind the brand power of the ‘Space Jam’ franchise

As the highest-grossing basketball movie of all time, Nike’s involvement was only to be expected

Sheryl Swoopes and the legacy of her signature shoe

Twenty-five years ago, the launch opened the path for more WNBA players to receive this prestigious honor

LeBron James to debut the Nike LeBron 19 in ‘Space Jam: A New Legacy’

‘This is the first time we’ve ever really debuted a shoe in a movie’

The top 12 pairs of Air Jordans UNC’s Roy Williams laced up in his final season

The Hall of Fame head coach wore 29 different pairs of Jordans on the sideline during the 2020-21 college basketball season before announcing his retirement

Sabrina Ionescu headlines her first shoe as Nike’s next star

The New York Liberty star will be the face of Nike’s ‘Greater Than’ debut

‘Sneaker Box’ featuring De’Aaron Fox

The Undefeated’s Aaron Dodson sits down with Sacramento Kings star to discuss his partnership with Nike and Nike’s new GT basketball shoe line

Converse reimagines Kobe and MJ’s iconic title jackets as sneakers

A new collection pays homage to the special designs the champs once wore

Black women are taking over the footwear industry

These stars in sports, music or fashion double as designers, trend leaders and representatives for major brands