Adidas
Culture
Is it worth it for sneaker resellers to keep stocking Yeezys?
The secondary market for sneakers anticipates what’s next after the Adidas split
Culture
Sneaker supply chain issues disrupt another NBA season
Portland Trail Blazers guard Damian Lillard, others, shift release of signature shoes
Culture
The Drew League leaves Nike for partnership with Adidas
Deal with LA’s pro-am basketball league includes branded footwear, community camps and special uniforms for next summer’s 50th anniversary season
Culture
How pandemic supply chain issues have impacted NBA stars’ sneaker releases
From LeBron James to Stephen Curry to LaMelo Ball, everyone’s been waiting for their ships to come in
Sports
LaMelo Ball and the best debut performances in a first signature sneaker
From Michael Jordan in 1984 to Kobe Bryant with two brands and Trae Young’s game winner, the Charlotte Hornets star’s debut of the Puma MB.01 is in elite company
Sneaker Legacies: Kanye West
West took a hit shoe with Nike and turned it into a fashion empire with Adidas, becoming the most important sneaker figure of his generation
Sports
Trae Young’s surprising signature sneaker debut
The Hawks guard wasn’t scheduled to play in his new kicks for months – but he couldn’t wait
Sports
James Harden’s impact in Brooklyn is growing beyond the court
The Nets star is partnering with Adidas to assist more than 25 local businesses through the launch of his new sneaker
Sports
Black women are taking over the footwear industry
These stars in sports, music or fashion double as designers, trend leaders and representatives for major brands