Jordan Brand

LaMelo Ball and the best debut performances in a first signature sneaker

From Michael Jordan in 1984 to Kobe Bryant with two brands and Trae Young’s game winner, the Charlotte Hornets star’s debut of the Puma MB.01 is in elite company

How J Balvin convinced Jordan Brand he was the real deal

After meeting the reggaeton star in Paris, Jordan texted his people ‘we’re giving J Balvin a shoe’

‘We don’t take this for granted’: The Black women reppin’ the Jordan Brand in the WNBA

A roundtable discussion with the members of the largest collective of Jumpman endorsees in the history of women’s basketball

‘Sneaker Box’: Zion Williamson reveals the Jordan Zion 1

The second-year New Orleans Pelicans forward discusses the inspiration and mechanics behind his first signature shoe

Zion Williamson’s journey with Jordan Brand to the Zion 1

The New Orleans Pelicans star is the first Generation Z signature basketball athlete in the history of both Jordan and Nike

Converse reimagines Kobe and MJ’s iconic title jackets as sneakers

A new collection pays homage to the special designs the champs once wore

The 2020 All-bubble sneaker teams

As players advocated for change in this country, their sneakers also became canvases for statements and messages of social and racial equality

Virgil Abloh on living through Michael Jordan and the Bulls’ ‘Last Dance’ season

A native of Rockford, Illinois, Abloh was 17 years old during the ’97-98 run, which has had a lasting impact on his life and career as a fashion designer

‘Hooper at heart’: Packers’ Davante Adams realizes childhood dream with Jordan deal

Could the Pro Bowl wideout have fulfilled his basketball dreams in the NBA?