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HOUSTON, TX – AUGUST 29: People take shelter at the George R. Brown Convention Center after flood waters from Hurricane Harvey inundated the city on August 29, 2017 in Houston, Texas. The evacuation center which is overcapacity has already received more than 9,000 evacuees with more arriving. (Photo by Joe Raedle/Getty Images) Photo by Joe Raedle/Getty Images
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The spectacle of black pain

CNN interview reveals the difficulty of covering natural disasters

4:23 PMFrom a media perspective, natural disasters are a difficult beast when it comes to ethical standards of coverage. While you want your audience to be informed, there is also the very difficult balance of doing your job, hurting any humanitarian efforts and, very plainly, exploiting your subjects.

Tuesday afternoon on CNN, viewers were treated to a live interaction that served as an incredible lesson in media ethics. To be clear, this criticism is not about the network itself necessarily. I’ve appeared on CNN multiple times in my career, and I haven’t been monitoring various outlets for the purposes of fair criticism. I just turned this on and saw what was leading up to and was instantly uncomfortable.

From what I recall, the question was basically about how she saved her children. But honestly, that didn’t really matter. She was going to say whatever she wanted to say. And good for her. A temporary shelter is not the place to start interviewing people like they are coaches coming off the field before halftime of a game. Sunday on NPR, I heard a teenage girl talking about the state of her family in a flooded house in which everyone was hanging out in the kitchen because that was the only room with a light.

Point is, as a business, we are all trafficking in this. The interview was just a particularly egregious example of how a shortsighted attempt at shedding light on something can in fact be harmful. It’s an EXTREMELY tricky balance for anyone who’s ever covered anything in real time that involves live broadcasting.

It’s hard to believe that they would have put a nonblack person in this situation. Over the past five years, images of black suffering have become en vogue, from movies about slavery winning Oscars to the constant images of our young men getting shot and killed looping on cable news networks across the nation. Is there value to exposing that to people, to understand what happened? Of course, that’s what this business is about. But there are diminishing returns, and for black folks in particular, it contributes to collective generational post-traumatic stress disorder, which is real.

And if you don’t believe me on that, you can click here, here, here or here.

Natural disaster coverage has no handbook. Of course, airing many of these stories is the connection it takes to make some people feel the need to give. But that doesn’t mean that the so-called greater good is always a fruitful endeavor. There is common sense, the drive to be first, the desire to help and everything in between. How that’s handled sticks with more than just media companies; it’s been known to ruin presidential reputations as well. Just ask Kanye West.

Clinton Yates is a tastemaker at Andscape. He likes rap, rock, reggae, R&B and remixes — in that order.