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LaVar Ball, LaMelo Ball and LiAngelo Ball pose for a portrait with Lonzo Ball after being drafted No. 2 overall to the Los Angeles Lakers during the 2017 NBA draft on June 22, 2017, at Barclays Center in New York. Jennifer Pottheiser/NBAE via Getty Images
2 min read

The Ball family empire expands to Facebook

with a new reality series about their lives

Clinton Yates @clintonyates
Topics:
Keeping Up With the Kardashians Facebook Big Baller Brand Lonzo Ball LaVar Ball All Day NBA

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    4:15 PMWe are one step closer to the Balldashians ruling the entertainment world. Back when LaVar Ball and his band of boys and brothers burst onto the national scene, it was clear to some of us which route they were taking. For those who could see clearly what the father of Lonzo, LiAngelo and LaMelo was doing, the next step was obvious: reality TV. Now, with the launch of a new docuseries set to debut on Facebook, that plan is coming together.

    I tried to tell you all about the Balldashian Empire awhile back on ESPN Radio. We’re not quite there yet, because in my fantasy world, the logical extreme must be played out. We must have an actual partnership between the two families. Be they business or love-related, or both. It’s gotta happen.

    Many people seem to believe the Kardashians are career-killers, as evidenced by quite a bit of historical fact. Heck, Rashad McCants even went so far as to openly blame Khloe for his inability to make $70M in the NBA. That’s, of course, completely insane. McCants averaged 10 points a game in the league. Now, he’s chilling comfortably in Ice Cube’s BIG3 league.

    This isn’t some stunt from Facebook, either. This series, which will highlight the Ball family, is the second installment in the company’s as-yet-launched original programming lineup, according to Deadline. Meaning, this ain’t your uncle making FB Live videos of himself singing Peabo Bryson songs in his Cadillac on the way to Bible study. They’re talking about competing with the Netflix- and Amazon-type operations of the world.

    The past week has been fruitful for America’s Foremost Basketball Family. The new Lonzos (aka the ZO2s) dropped in Independence Day colors and people genuinely liked them, as if that was somehow a surprise. Now they’re inking deals with the majors when it comes to video content.

    People tried to act like LaVar was insane when he said Big Baller Brand was going to be worth $1B. Well, you know how many users Facebook has worldwide? You guessed it.

    Clinton Yates is a tastemaker at Andscape. He likes rap, rock, reggae, R&B and remixes — in that order.