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Sneak peek: Enjoy some Super Bowl commercials that aired a bit early
Steven Tyler discovers his youth and Cardi B transforms into Alexa in some of Super Bowl LII’s top commercials
10:31 AMThe time has come.
As the Philadelphia Eagles and New England Patriots gear up for Super Bowl LII, companies are vying equally as hard for a chance to be featured in one of the year’s most important (and expensive) ad slots.
This year, 30-second ads slots are going for an estimated $5 million — about the same as last year, but a slight increase from 2016’s $4.8 million price.
Commercials aren’t only effective advertising, but offer a distraction if your team is on the losing end. Social media have also taken advantage of the discussions surrounding Super Bowl ads by creating polls and hashtags for favorite commercials. If you aren’t a fan of either team playing in this year’s game, you can always peruse some of the advertisements below and anticipate the fun, serious, shocking and downright creative commercials in between the action.
Amazon Alexa
“Alexa Loses Her Voice”
[youtube=https://www.youtube.com/watch?v=J6-8DQALGt4&w=560&h=315]
In this hilarious commercial, Amazon’s favorite intelligent personal assistant has lost her voice. Before panic sets in, users are ensured that there are some suitable replacements, including Gordon Ramsay, Cardi B, Rebel Wilson and Anthony Hopkins. The world isn’t ready.
Toyota
“One Team”
[youtube=https://www.youtube.com/watch?v=76XBys_HXq4&w=560&h=315]
Toyota conveys the message that no matter what race, color, or religious creed, we’re all in this thing called life together … and, of course, united by football.
“Good Odds”
[youtube=https://www.youtube.com/watch?v=sefscV3GvWM&w=560&h=315]
As a sponsor of the Olympics and Paralympics, Toyota’s second commercial features Paralympic athlete Lauren Woolstencroft, and the odds of winning a gold medal. Woolstencroft was born without legs below the knee and no left arm below the elbow. The odds continue to flash as Woolstencroft grows, and become even slimmer as an adult. Despite the odds being stacked against her, Woolstencroft has medaled 10 times in the Paralympics — eight of them gold — as an alpine skier.
Wix.com
“Rhett & Link”
[youtube=https://www.youtube.com/watch?v=jhXlnvYZZQs&w=560&h=315]
Wix.com is back this year to show you how simple it is to create a website using its company. The strategic use of internet comedy stars Rhett & Link, the two handsome guys showing us the tutorial, is just a bonus.
Sprint
“Evelyn”
[youtube=https://www.youtube.com/watch?v=XHpEJRsHefM&w=560&h=315]
When artificial intelligence meets human brain power, which one wins? Sprint has found a way to use robots to help us see the light.
Pepsi
“This is the Pepsi”
[youtube=https://www.youtube.com/watch?v=vlhQkTvDoho&w=560&h=315]
This year’s commercial features Pepsi throwing it back through the generations. It features some of our favorite from the past: singers Michael Jackson and Britney Spears, retired NASCAR star Jeff Gordon and current basketball star Kyrie Irving as his character “Uncle Drew.” The slot also features model Cindy Crawford, who re-creates her Pepsi from her iconic 1992 commercial.
Bud Light
“Bud Knight”
[youtube=https://www.youtube.com/watch?v=Zr4md5OqL60&w=560&h=315]
In this campaign, Bud Light brings viewers into a medieval fight to the death — which looks like an awful scene from Game of Thrones. One fighter realizes his side is losing and awaits the arrival of “Bud Knight” to come and save them. He arrives. He’s a “Bud Knight” in shining armor who conveniently finds a store in the middle of nowhere and saves the day with a case of Bud Light. If only we could stop wars around the world with beer.
Coca-Cola
“The Wonder of Us”
[youtube=https://www.youtube.com/watch?v=OPi9nTE70aA&w=560&h=315]
Much like Toyota’s commercial, Coca-Cola reminds the world that although we may look think and act differently, we’re all the same. Oh, and of course there’s a Coke for everything, so enjoy the ice-cold beverage as we celebrate our differences and similarities.
Kia
“Feel Something Again”
[youtube=https://www.youtube.com/watch?v=0YVbVXOjJv4&w=560&h=315]
This nostalgic ad features Aerosmith’s Steven Tyler all suited up for … a race? But he’s the only one on the track. He approaches a new Kia Stinger, and with freshly painted nails, puts the car in reverse and floors it. Tyler is going so fast around the track that time begins to move backward. By the time Tyler completes a lap around the track, he has rediscovered his youth. Even random fans appear out of nowhere to greet the star at the finish line.
Michelob Ultra
“I Like Beer”
[youtube=https://www.youtube.com/watch?v=P6Ys3PMJ3WY&w=560&h=315]
Michelob Ultra gets straight to the point. There are several activities displayed from cycling to yoga. But what unites everyone in this sing-along? You guessed it: beer.
Looking for more ads? Check out the rest here.