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Kevin Hart and his children after the game between the Minnesota Timberwolves and the Los Angeles Lakers on December 25, 2017 at STAPLES Center in Los Angeles, California. Andrew D. Bernstein/NBAE via Getty Images
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Besides his ‘Cold Balls,’ Kevin Hart is set to pitch for Mountain Dew

The global supercomedian announces partnership at NBA All-Star 2018

5:27 PMKevin Hart is adding another credit to his already growing empire. Besides his hilarious new Cold Balls interview series …

The Jumanji star announced Thursday that he’s a new pitchman for Mountain Dew’s Kickstart drink. The campaign’s first video is a zany take on NBA courtside etiquette:

Hart told The Undefeated that he signed with the soft drink after receiving a co-sign from Oklahoma City Thunder point guard Russell Westbrook. “I’ve always been heavily involved with the NBA,” he said, “and I know what their involvement has been, and about the relationships they have with the other athletes. After … seeing how happy they were … and Russell said nothing but good things. It went a long way with me.”

Kelley L. Carter is a senior entertainment reporter and the host of Another Act at Andscape. She can act out every episode of the U.S. version of The Office, she can and will sing the Michigan State University fight song on command and she is very much immune to Hollywood hotness.