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Sneakers

Culture

Breanna Stewart to debut Puma Stewie signature shoe in the WNBA All-Star Game

The Stewie 1 is the first new signature shoe from a WNBA player in more than a decade

Culture

The Drew League leaves Nike for partnership with Adidas

Deal with LA’s pro-am basketball league includes branded footwear, community camps and special uniforms for next summer’s 50th anniversary season

Culture

The staggering popularity of Kobe Bryant’s Nike signature series this NBA season

Even after Bryant’s Nike contract expired, his sneakers dominated the league

Culture

A reborn HBCU in Detroit is opening a Black-owned footwear factory

Pensole Lewis College is a new design school for sneakerheads

Culture

The story behind Odell Beckham Jr.’s $200,000 diamond cleats for Super Bowl LVI

How a sneaker customizer and celebrity jeweler scrambled to deliver the Rams wide receiver’s flashy pregame footwear

Culture

Puma releases first women’s basketball collection

Veteran designer June Ambrose celebrates WNBA players with ‘ferocious’ colors

Culture

Bo Jackson makes video game history again with his first Madden cover

Three decades after starring in Tecmo Bowl, the retired running back becomes a face of Madden NFL 22

Sports

LaMelo Ball and the best debut performances in a first signature sneaker

From Michael Jordan in 1984 to Kobe Bryant with two brands and Trae Young’s game winner, the Charlotte Hornets star’s debut of the Puma MB.01 is in elite company

Sports

Francisco Lindor’s journey from Puerto Rican prodigy to MLB’s only Latino with a signature shoe

After his parents had to buy his childhood cleats on layaway, the Mets shortstop now has his own shoe

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