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Sneaker Stories

Culture

Puma signs basketball and rap artist Flau’jae Johnson

At just 18, Johnson is poised to make her mark on and off the court

Culture

Skylar Diggins-Smith launches first Puma collection, ‘Desert Sky’

First basketball player to endorse the brand in nearly two decades now has a clothing collection

Culture

Breanna Stewart to debut Puma Stewie signature shoe in the WNBA All-Star Game

The Stewie 1 is the first new signature shoe from a WNBA player in more than a decade

Culture

From fired store clerk to sneaker designer: Anderson .Paak’s journey with Vans

How the Grammy Award-winning artist came to design his first signature shoe, the Vanderson

Culture

Stephen Curry kicks off Underrated Tour for underrepresented golfers

The four-time NBA champion wants to bring more color to junior golf

Culture

At the NBA Finals, an unusual change of footwear

For the first time in over a decade, players aren’t wearing special Finals-themed sneakers. Instead, supply chain issues have forced them to get even more creative.

Culture

The Drew League leaves Nike for partnership with Adidas

Deal with LA’s pro-am basketball league includes branded footwear, community camps and special uniforms for next summer’s 50th anniversary season

Culture

The staggering popularity of Kobe Bryant’s Nike signature series this NBA season

Even after Bryant’s Nike contract expired, his sneakers dominated the league

Culture

Bulls All-Star Zach LaVine signs with New Balance

After months of ‘sneaker free agency,’ he’s hoping this deal will lead to his own signature shoe

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