Sneaker Stories

How DJ Khaled blends his passion for golf and Jordans

A conversation with the music producer about golf, his Air Jordan partnership and goal of his next sneaker collaboration

Why Rick Williams and Puma gave Slum Village their very own sneaker

Detroit made the group and their second album legends. Now Puma is adding to their legacy.

Philadelphia Eagles quarterback Jalen Hurts officially joins Jordan Brand

Details of process that landed Hurts as an official Air Jordan endorser heading into the 2023 NFL season

Nike’s upcoming Kobe 8 Protro ‘Halo’ pays tribute to the basketball legend

Its triple-white colorway will honor Kobe Bryant’s birthday every year

One love: How the summer of 1996 inspired Union’s latest Air Jordan collaboration

Beth Birkett Gibbs and Chris Gibbs share how their relationship is woven into their new sneakers with Jordan Brand

Beatrice Domond is a trailblazing skateboarder whose best is yet to come

The Vans Skateboarding team rider is grateful for her opportunities but knows she’s just as deserving of them as anyone else

Adidas to release second batch of Yeezy sneakers after breakup with Ye

WNBA rookie All-Star Aliyah Boston: ‘I absolutely want my own shoe one day’

The No. 1 2023 pick started her pro career with Adidas despite having an name, likeness and image deal with Under Armour in college

‘The Godfather of the Jordan Brand’: How Howard White found his calling as Michael Jordan’s closest confidant

A movie character, a Mercedes-Benz and a heart transplant — the many stories behind Nike’s longest-tenured Black executive, who helped build Air Jordan