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The real story behind Giannis Antetokounmpo’s ‘Thanks For Sharing’ NBA All-Star sneakers
The words carry significant meaning for Milwaukee Bucks star and his brother, Thanasis Antetokounmpo
Culture
How the Air Jordan 4 became legendary
Thirty-five years later, the classic sneaker returns with a new twist for NBA All-Star Weekend
Culture
The Year 2023 in sneakers: The trends and stories that captured our attention
The stories of all the highs and lows in footwear
Culture
Brandon ‘Jinx’ Jenkins celebrates the brotherhood of Morehouse men with his Nike Yardrunners collaboration
The shoe also honors a special professor
Culture
Nike’s upcoming Kobe 8 Protro ‘Halo’ pays tribute to the basketball legend
Its triple-white colorway will honor Kobe Bryant’s birthday every year
Culture
‘The Godfather of the Jordan Brand’: How Howard White found his calling as Michael Jordan’s closest confidant
A movie character, a Mercedes-Benz and a heart transplant — the many stories behind Nike’s longest-tenured Black executive, who helped build Air Jordan
Culture
A king’s ransom — the untold tales of the 2003 sneaker courtship of LeBron James
Twenty years later, the story behind one of the craziest chases in footwear history between Nike, Adidas and Reebok
Culture
‘Air’ takes leaps but stays true to Nike’s actual chase of Michael Jordan
New movie depicts the people and events instrumental to the company signing the future basketball great