Nike
Culture
‘The Godfather of the Jordan Brand’: How Howard White found his calling as Michael Jordan’s closest confidant
A movie character, a Mercedes-Benz and a heart transplant — the many stories behind Nike’s longest-tenured Black executive, who helped build Air Jordan
Culture
A king’s ransom — the untold tales of the 2003 sneaker courtship of LeBron James
Twenty years later, the story behind one of the craziest chases in footwear history between Nike, Adidas and Reebok
Culture
‘Air’ takes leaps but stays true to Nike’s actual chase of Michael Jordan
New movie depicts the people and events instrumental to the company signing the future basketball great
Culture
New York Liberty guard Sabrina Ionescu joins WNBA rare air with her first Nike signature sneaker
She becomes the eighth woman to earn a basketball shoe with the Swoosh
Culture
The story behind the private sale of the rarest Air Jordan collection ever
The ‘Dynasty Collection’ includes sneakers worn by Michael Jordan when the Bulls clinched their six championships
Culture
Ja Morant’s ready to lead the next generation of Nike Basketball
The Grizzlies All-Star is the latest player to receive a signature shoe
Culture
The year in sneakers: The trends and stories that filled our timelines
From a new deal for Kobes to the end of the line for Ye, it was a crazy year for footwear
Culture
eBay and Nike honor sneaker legend with charity SB Dunk release
The companies will celebrate the 20th anniversary by retroing one of the rarest Nike SB sneakers
Culture
Innovation University celebrates Oregon Ducks’ impact on design
Former Duck Garren Strong’s new book tells the story of the school’s history of groundbreaking uniforms, facilities, and exclusive sneakers