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Nike
Culture
Brandon ‘Jinx’ Jenkins celebrates the brotherhood of Morehouse men with his Nike Yardrunners collaboration
The shoe also honors a special professor
Culture
Nike’s upcoming Kobe 8 Protro ‘Halo’ pays tribute to the basketball legend
Its triple-white colorway will honor Kobe Bryant’s birthday every year
Culture
‘The Godfather of the Jordan Brand’: How Howard White found his calling as Michael Jordan’s closest confidant
A movie character, a Mercedes-Benz and a heart transplant — the many stories behind Nike’s longest-tenured Black executive, who helped build Air Jordan
Culture
A king’s ransom — the untold tales of the 2003 sneaker courtship of LeBron James
Twenty years later, the story behind one of the craziest chases in footwear history between Nike, Adidas and Reebok
Culture
‘Air’ takes leaps but stays true to Nike’s actual chase of Michael Jordan
New movie depicts the people and events instrumental to the company signing the future basketball great
Culture
New York Liberty guard Sabrina Ionescu joins WNBA rare air with her first Nike signature sneaker
She becomes the eighth woman to earn a basketball shoe with the Swoosh
Culture
The story behind the private sale of the rarest Air Jordan collection ever
The ‘Dynasty Collection’ includes sneakers worn by Michael Jordan when the Bulls clinched their six championships
Culture
Ja Morant’s ready to lead the next generation of Nike Basketball
The Grizzlies All-Star is the latest player to receive a signature shoe