New Balance

Marvin Harrison Jr. joins New Balance as the brand’s face of football ahead of the 2024 NFL draft

The star Ohio State wide receiver and son of NFL Hall of Famer Marvin Harrison will headline New Balance’s first official gridiron cleat during his rookie season

The best sneakers worn in the 2024 NBA All-Star Game

Basketball’s big night brought out some of best kicks of All-Star Weekend

The story behind New Balance’s ‘Call Me Champion’ campaign for Coco Gauff

The tennis star’s celebratory shirt has been years in the making

Rich Paul and New Balance partner for launch of new sportswear brand Klutch Athletics

The sports agent and activewear brand will create apparel geared to young athletes

The year in sneakers: The trends and stories that filled our timelines

From a new deal for Kobes to the end of the line for Ye, it was a crazy year for footwear

Bulls All-Star Zach LaVine signs with New Balance

After months of ‘sneaker free agency,’ he’s hoping this deal will lead to his own signature shoe

How pandemic supply chain issues have impacted NBA stars’ sneaker releases

From LeBron James to Stephen Curry to LaMelo Ball, everyone’s been waiting for their ships to come in

‘The Swag Guy’: Behind Dejounte Murray’s decision to rep New Balance

The Spurs point guard is part of the brand’s reemergence in basketball shoes

Sneaker Box featuring Dejounte Murray

The Undefeated’s Aaron Dodson sits down with San Antonio Spurs star to discuss his sponsorship with New Balance