New Balance
Culture
June’s best sneaker drops: Your guide to this month’s must-have releases
From the return of Prime Time to Kobe Bryant’s kicks getting massive love to Asics bringing the rain, June has a bit of everything for everybody
Culture
Marvin Harrison Jr. joins New Balance as the brand’s face of football ahead of the 2024 NFL draft
The star Ohio State wide receiver and son of NFL Hall of Famer Marvin Harrison will headline New Balance’s first official gridiron cleat during his rookie season
Culture
The best sneakers worn in the 2024 NBA All-Star Game
Basketball’s big night brought out some of best kicks of All-Star Weekend
Culture
The story behind New Balance’s ‘Call Me Champion’ campaign for Coco Gauff
The tennis star’s celebratory shirt has been years in the making
Culture
Rich Paul and New Balance partner for launch of new sportswear brand Klutch Athletics
The sports agent and activewear brand will create apparel geared to young athletes
Culture
The year in sneakers: The trends and stories that filled our timelines
From a new deal for Kobes to the end of the line for Ye, it was a crazy year for footwear
Culture
Bulls All-Star Zach LaVine signs with New Balance
After months of ‘sneaker free agency,’ he’s hoping this deal will lead to his own signature shoe
Culture
How pandemic supply chain issues have impacted NBA stars’ sneaker releases
From LeBron James to Stephen Curry to LaMelo Ball, everyone’s been waiting for their ships to come in
Sports
‘The Swag Guy’: Behind Dejounte Murray’s decision to rep New Balance
The Spurs point guard is part of the brand’s reemergence in basketball shoes