USC Trojans
Culture
Why JuJu Watkins’ Nike LeBron NXXT Gen is a step toward her own signature shoe
The USC basketball star spent 18 months designing a new silhouette with Nike that was unveiled this week
Sports
The ‘endless’ opportunity of USC football
Location between the ‘hood and Hollywood makes the program unique
Sports
George Raveling, a leader beyond the court until his final days
The groundbreaking college basketball player, coach and Nike executive died at 88
Culture
USC forward Kiki Iriafen signs sneaker deal with Skechers
The future WNBA draft pick will play in Skechers Basketball footwear after entering the pros
Sports
Women’s college basketball 2024-25: What we’re excited to see
From the return of Olivia Miles to the USC-UCLA battle for L.A., here are the top storylines to watch this season
Sports
Reggie Bush’s NIL lawsuit takes stand on labor rights
NCAA preserved the lie of the student-athlete by vilifying Black athletes
Sports
Chicago Bears quarterback Caleb Williams starts NFL career with win, support of Lincoln Riley
USC coach believes the Bears made a great move selecting his former quarterback. That doesn’t mean Williams will become an NFL superstar overnight.
Sports
Isaiah Collier has a message for doubters going into the NBA draft
The projected first-round pick has a chip on his shoulder and support of NBA scouts despite a challenging one-and-done career at USC
Sports
Reggie Bush finally gets back the Heisman Trophy he never should have lost
Reinstatement is small step forward in debate over NIL and NCAA