Sneakers
Culture
Why Stephen Curry’s Li-Ning deal is a global move
The partnership connects Curry Brand to the scale and reach needed for its next phase
Culture
Jordan Brand is betting on the future with the Triangle
Built for today’s faster, positionless game, the new performance sneaker signals Jordan’s push to move beyond retro nostalgia
Culture
WNBA Player Exclusive sneakers are everywhere, but fans still can’t buy them
Player Exclusives are driving the WNBA’s sneaker culture, but most never reach fans.
Culture
May’s best sneaker drops: Your guide to this month’s must-have releases
Adidas and Nike provide new options for on and off the hardwood, Jordan Brand reunites with two old friends, and your everyday rotation gets new additions
Culture
Milwaukee Bucks vet Bobby Portis goes grassroots with AND1 sneaker deal
The Arkansas native is betting big on community givebacks and underdog storytelling as the lone NBA endorser of the streetball brand
Culture
Nike introduces Sabrina 4 as Ionescu’s signature sneaker line grows
The four-time All-Star’s new shoe builds on the success of her first three signature sneakers
Culture
April’s best sneaker drops: Your guide to this month’s must-have releases
Asics and Saucony move into your everyday rotation, while New Balance embraces simplicity
Culture
Why Darius Acuff Jr. is the only bet Reebok Basketball could make
Arkansas’ All-America point guard is being tasked to fill Allen Iverson’s shoes – quite literally
Culture
‘Football is a priority’: How Adidas built its biggest and best NFL rookie class ever
With a projected No. 1 overall pick, a corps of elite receivers and the lightest cleats in football, the Three Stripes are grinding on the gridiron