Sneakers
Culture
‘Football is a priority’: How Adidas built its biggest and best NFL rookie class ever
With a projected No. 1 overall pick, a corps of elite receivers and the lightest cleats in football, the Three Stripes are grinding on the gridiron
Culture
NIL money hasn’t gone to the heads of college basketball’s best players. It’s gone to their feet
Big brands are utilizing the NIL landscape to forecast stars, scale advertising, and debut products
Culture
March’s best sneaker drops: Your guide to this month’s must-have releases
Nike prepares for Air Max Day, Converse digs into the vault, New Balance keeps it ‘Made in the USA’, while Jordan brings out the heavy hitters
Culture
UConn standout Azzi Fudd joins Jordan Brand
The Huskies’ guard and WNBA prospect is the latest member of the Jumpman family
Culture
A’ja Wilson levels up with her second signature shoe — the Nike A’Two
Following a successful debut model, the reigning WNBA champion and MVP unveiled her new shoe, set to hit retail in May
Culture
‘Making my mark on the industry’: Kyrie Irving is growing — and thriving — as chief creative officer of Anta Basketball
The Dallas Mavericks’ star point guard recently helped the Chinese company open its first U.S. flagship store while promoting his third signature shoe
Culture
Why JuJu Watkins’ Nike LeBron NXXT Gen is a step toward her own signature shoe
The USC basketball star spent 18 months designing a new silhouette with Nike that was unveiled this week
Culture
It’s time to put some respect on Joel Embiid’s signature Skechers JE1 shoe
You don’t have to love them, but don’t hate on the sneakers that have helped the 76ers’ star return to top form
Culture
February’s best sneaker drops: Your guide to this month’s must-have releases
Adidas embraces collaboration, Jordan Brand goes back to the vault, and new rotation pieces join the mix