Sneakers
Culture
‘The Godfather of the Jordan Brand’: How Howard White found his calling as Michael Jordan’s closest confidant
A movie character, a Mercedes-Benz and a heart transplant — the many stories behind Nike’s longest-tenured Black executive, who helped build Air Jordan
Culture
How Israel Mateo translated ‘Spider-Man: Across the Spider-Verse’ into the Air Jordan 1 ‘Next Chapter’
The new sneaker’s design reflects Miles Morales traveling through the multiverse.
Culture
A king’s ransom — the untold tales of the 2003 sneaker courtship of LeBron James
Twenty years later, the story behind one of the craziest chases in footwear history between Nike, Adidas and Reebok
Culture
Top WNBA pick Aliyah Boston signs with Adidas
Former South Carolina star follows in the footsteps of her basketball idol Candace Parker
Culture
Jayson Tatum’s new signature Jordan sneakers share his stories
From trips to the zoo with his son to a love of pink lemonade, the Jordan Tatum 1 designs showcase the Celtics star’s on-and-off-court passions
Culture
‘Air’ takes leaps but stays true to Nike’s actual chase of Michael Jordan
New movie depicts the people and events instrumental to the company signing the future basketball great
Culture
10 shoes down: Stephen Curry reflects on his signature sneakers
Golden State Warriors star breaks down each model in his Under Armour series
Culture
Will Rihanna’s reign continue by reuniting with Puma?
This collaboration could provide a different example of a celebrity-sneaker partnership
Culture
The story behind the private sale of the rarest Air Jordan collection ever
The ‘Dynasty Collection’ includes sneakers worn by Michael Jordan when the Bulls clinched their six championships