Sneakers
Culture
Joel Embiid and Skechers could shake up the world of basketball sneakers
What the reigning MVP’s departure from Under Armour says about basketball shoe deals and the big names
Culture
Kyrie Irving found his tribe at Anta Sports and got the shoe deal he always wanted
The story behind how the Anta design team and the Dallas Mavericks star combined forces for the KAI 1 sneakers
Culture
How the Black-led Jordan Brand steers Nike’s landmark $140 million Black Community Commitment initiative
After the 2020 murder of George Floyd, Michael Jordan and his brand stepped up with $100 million in grants and the goal of changing the narrative of African Americans
Culture
Cleveland Cavaliers forward Isaac Okoro gains ownership from new sneaker deal with HOLO Footwear
Okoro leads HOLO’s entry into basketball sneakers by becoming frontman and part-owner of the footwear company
Culture
The best sneakers worn in the 2024 NBA All-Star Game
Basketball’s big night brought out some of best kicks of All-Star Weekend
Culture
The real story behind Giannis Antetokounmpo’s ‘Thanks For Sharing’ NBA All-Star sneakers
The words carry significant meaning for Milwaukee Bucks star and his brother, Thanasis Antetokounmpo
Culture
How Converse and Shai Gilgeous-Alexander turned the Weapon into a lifestyle sneaker
The iconic sneakers return to the brand’s lineup on the eve of the NBA’s All-Star Weekend in Indianapolis
Culture
San Francisco 49ers Trent Williams’ partnership with Black-led footwear brand pays off with trip to Super Bowl LVIII
FCTRY LAb scores chance to take company to the next level, thanks to equity deal with Williams
Culture
The Year 2023 in sneakers: The trends and stories that captured our attention
The stories of all the highs and lows in footwear