Sneaker Stories

An inside look at how the DMV emcee inspired his own colorway and campaign for Nike’s latest basketball shoe

Jordan Brand execs, elite athletes, and famed artists share tales of unreleased renditions and future rollouts of the AJ11 never before heard

Podcast host DJ Wells breaks down his nontraditional ascent in media and why he’s not trying to sell you on anything he wouldn’t wear

Jordan Brand finishes the year strong, Asics keeps the collabs coming, while New Balance and Adidas fight for space in your daily rotation

The Golden State Warriors superstar shocked basketball by ending his longtime partnership with Under Armour. The question: What brand will he join next?

The second signature shoe for the Phoenix star is a mix of nostalgia and modern tech

Many of basketball’s best players and strongest shoe sellers are starting the NBA season injured

Jordan Brand kicks off its holiday onslaught, Adidas continues its collaborations, and there are a few unexpected gems

The case for the New York Knicks star and the NBA’s top Nike Kobe headliner to receive a signature sneaker

The 6-foot-4 forward joins fellow college player Aaliyah Crump and WNBA star Cameron Brink on the brand’s roster of women’s hoopers