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Sneaker Stories

Culture

Nick ‘Swaggy P’ Young: ‘Just to have a pair of Pharrells … and I have a pair of Kobes, signed. That’s something I do.’

The Warriors guard on playing in Pharrell x Adidas Crazy BYW X during the playoffs

Culture

The complete — and insane — list of P.J. Tucker’s 2018 NBA playoff sneakers

All 22 pairs — from Cactus Jack Jordans, to custom OFF-Whites, and a trio of Oregon PEs — it’s all here

Culture

Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?

Seven-figure checks were flying, and at 18 years old a young king had to make a huge decision

Sports

How Harold Varner III signed with Jordan Brand, played TPC in Air Jordan 3

Golfer first caught the eye of Hornets executive Fred Whitfield

Culture

The ‘He Got Game’ Air Jordan 13s starred in Spike Lee’s film — and became one of the most famous ever

In a freakishly authentic bit of product placement, Ray Allen and Denzel Washington gave the Jordan Brand’s first shoe a backstory

Culture

Jordan Brand is giving kids full rides to college — no basketball experience needed

’To see young people learn they can go to college and don’t have to worry about money, it’s hard to put into words’

Culture

Julius Erving, Rasheed Wallace and Ray Allen break down their most iconic playoff sneakers

Converse, Nike and Air Jordan will release the shoes as part of ‘Art of a Champion’ collection

Culture

James Harden’s fresh new Adidas colorway recalls his beloved junior high school years

Rapper Nipsey Hussle takes L.A. pride in the Audubon Middle School alum and leading MVP candidate

Culture

Nike announces limited-edition release of ‘EQUALITY’ LeBron 15s

All proceeds will be donated to the National Museum of African American History and Culture

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