Sneaker Stories
Culture
Kyrie Irving’s ‘Uncle Drew’ has no shortage of sneakers
Nike, Reebok, Converse: the complete lineup of kicks worn by the film’s ‘Harlem Buckets’ squad
Sports
Jordan Brand’s Wings Scholars on the life-changing moment they received their full non-athletic scholarships
Based on grades, a video and a potential for greatness, the program is committed to changing lives
Culture
On the 20th anniversary of an iconic Game 6, six facts about the ‘Last Shot’ Air Jordan 14s
Was the XIV gang-related? Was the sneaker patented? We have answers
Culture
Nick ‘Swaggy P’ Young: ‘Just to have a pair of Pharrells … and I have a pair of Kobes, signed. That’s something I do.’
The Warriors guard on playing in Pharrell x Adidas Crazy BYW X during the playoffs
Culture
The complete — and insane — list of P.J. Tucker’s 2018 NBA playoff sneakers
All 22 pairs — from Cactus Jack Jordans, to custom OFF-Whites, and a trio of Oregon PEs — it’s all here
Culture
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
Seven-figure checks were flying, and at 18 years old a young king had to make a huge decision
Sports
How Harold Varner III signed with Jordan Brand, played TPC in Air Jordan 3
Golfer first caught the eye of Hornets executive Fred Whitfield
Culture
The ‘He Got Game’ Air Jordan 13s starred in Spike Lee’s film — and became one of the most famous ever
In a freakishly authentic bit of product placement, Ray Allen and Denzel Washington gave the Jordan Brand’s first shoe a backstory
Culture
Jordan Brand is giving kids full rides to college — no basketball experience needed
’To see young people learn they can go to college and don’t have to worry about money, it’s hard to put into words’