Sneaker Stories
Culture
Giannis, Dame, Boogie, Ben Simmons and Jayson Tatum react to new NBA sneaker rule
‘The NBA is giving us a chance to really be creative — to be ourselves on the court’
Culture
Inside the sneaker room of Tamera ‘Ty’ Young — the WNBA’s biggest sneakerhead
With a 500-pair collection, despite no endorsement deal, the veteran forward is changing the shoe game
Culture
Drake is sticking with Jordan and Nike — 3 moments that pretty much prove it
This week, the rapper basically dispelled every previous report that he’d join Adidas
Culture
Skylar Diggins-Smith on Puma’s return to basketball: ‘It’s just the beginning’
The Dallas Wings star opens up about being the first basketball player to sign with the brand in 20 years, Jay-Z’s role as creative director and more
Culture
The Nike LeBron 15 ‘EQUALITY’ sneakers find a home at the Smithsonian
A day after opening his new school, James gives his statement kicks to NMAAHC as part of two-day experience for 59 kids from across the country
Culture
James Harden’s MVP kicks were inspired by these three things
‘It was … in the middle of the season when we … had to start … creating something around him potentially winning MVP.’
Culture
How the Nike Kyrie 4s landed in ‘Uncle Drew’ before they even dropped
Nike, Kyrie Irving, Reggie Miller and costume designer Johnetta Boone in a cool branding, athletic and cinematic moment
Culture
Kyrie Irving’s ‘Uncle Drew’ has no shortage of sneakers
Nike, Reebok, Converse: the complete lineup of kicks worn by the film’s ‘Harlem Buckets’ squad
Sports
Jordan Brand’s Wings Scholars on the life-changing moment they received their full non-athletic scholarships
Based on grades, a video and a potential for greatness, the program is committed to changing lives