Sneaker Stories
Culture
How the ‘Concord’ Air Jordan 11 became sneaker culture’s grail
It’s true: The shoes will be released to the public for the first time with No. 45 on the heels
Culture
Jordan Brand moves from the court to the pitch with Paris Saint-Germain
The brand’s first line with a soccer team releases globally Sept. 14
Culture
A world tour — and global platform, plus a boss new women’s shoe — LeBron James had the best summer ever
‘He says he doesn’t wanna be president, but who knows what could happen’
Culture
Giannis, Dame, Boogie, Ben Simmons and Jayson Tatum react to new NBA sneaker rule
‘The NBA is giving us a chance to really be creative — to be ourselves on the court’
Culture
Inside the sneaker room of Tamera ‘Ty’ Young — the WNBA’s biggest sneakerhead
With a 500-pair collection, despite no endorsement deal, the veteran forward is changing the shoe game
Culture
Drake is sticking with Jordan and Nike — 3 moments that pretty much prove it
This week, the rapper basically dispelled every previous report that he’d join Adidas
Culture
Skylar Diggins-Smith on Puma’s return to basketball: ‘It’s just the beginning’
The Dallas Wings star opens up about being the first basketball player to sign with the brand in 20 years, Jay-Z’s role as creative director and more
Culture
The Nike LeBron 15 ‘EQUALITY’ sneakers find a home at the Smithsonian
A day after opening his new school, James gives his statement kicks to NMAAHC as part of two-day experience for 59 kids from across the country
Culture
James Harden’s MVP kicks were inspired by these three things
‘It was … in the middle of the season when we … had to start … creating something around him potentially winning MVP.’