Sneaker Stories
Culture
Milwaukee Bucks vet Bobby Portis goes grassroots with AND1 sneaker deal
The Arkansas native is betting big on community givebacks and underdog storytelling as the lone NBA endorser of the streetball brand
Culture
Nike introduces Sabrina 4 as Ionescu’s signature sneaker line grows
The four-time All-Star’s new shoe builds on the success of her first three signature sneakers
Culture
April’s best sneaker drops: Your guide to this month’s must-have releases
Asics and Saucony move into your everyday rotation, while New Balance embraces simplicity
Culture
Why Darius Acuff Jr. is the only bet Reebok Basketball could make
Arkansas’ All-America point guard is being tasked to fill Allen Iverson’s shoes – quite literally
Culture
‘Football is a priority’: How Adidas built its biggest and best NFL rookie class ever
With a projected No. 1 overall pick, a corps of elite receivers and the lightest cleats in football, the Three Stripes are grinding on the gridiron
Culture
NIL money hasn’t gone to the heads of college basketball’s best players. It’s gone to their feet
Big brands are utilizing the NIL landscape to forecast stars, scale advertising, and debut products
Culture
March’s best sneaker drops: Your guide to this month’s must-have releases
Nike prepares for Air Max Day, Converse digs into the vault, New Balance keeps it ‘Made in the USA’, while Jordan brings out the heavy hitters
Culture
UConn standout Azzi Fudd joins Jordan Brand
The Huskies’ guard and WNBA prospect is the latest member of the Jumpman family
Culture
A’ja Wilson levels up with her second signature shoe — the Nike A’Two
Following a successful debut model, the reigning WNBA champion and MVP unveiled her new shoe, set to hit retail in May