Sneaker Stories
Culture
Is it worth it for sneaker resellers to keep stocking Yeezys?
The secondary market for sneakers anticipates what’s next after the Adidas split
Culture
UCLA’s Kiki Rice lands Jordan Brand’s first name, image and likeness deal
The incoming UCLA freshman will headline new sneakers on the court and connect with the Los Angeles community through a new partnership with Jordan
Culture
Rockets’ Josh Christopher lands full-circle Jordan Brand shoe deal
After finding a passion for footwear thanks to his older brother Patrick, ‘JayGup’ looks to make his mark on — and off — court with the Jumpman
Culture
Sneaker supply chain issues disrupt another NBA season
Portland Trail Blazers guard Damian Lillard, others, shift release of signature shoes
Culture
Jordan Brand collaboration with Detroit’s Two18 is a fresh breeze of originality
New Jordan 2 Low elevates Roland Coit and Two18 to a global stage
Culture
Puma signs basketball and rap artist Flau’jae Johnson
At just 18, Johnson is poised to make her mark on and off the court
Culture
Skylar Diggins-Smith launches first Puma collection, ‘Desert Sky’
First basketball player to endorse the brand in nearly two decades now has a clothing collection
Culture
Breanna Stewart to debut Puma Stewie signature shoe in the WNBA All-Star Game
The Stewie 1 is the first new signature shoe from a WNBA player in more than a decade
Culture
From fired store clerk to sneaker designer: Anderson .Paak’s journey with Vans
How the Grammy Award-winning artist came to design his first signature shoe, the Vanderson