Sneaker Stories
Culture
How LaMelo Ball became the star Puma needed
His new MB.02 signature sneaker looks to follow the breakout success of its predecessor
Culture
Langston and Sabrina Galloway are taking sneakers in a new direction with Ethics
The pro baller and his wife keep it all in the family with their footwear line
Culture
The complete history of signature shoes in the NFL
Only 19 players have received their own shoes. From Walter Payton’s Roos to Patrick Mahomes’ Wakanda Forever footwear, these are their stories.
Culture
Is it worth it for sneaker resellers to keep stocking Yeezys?
The secondary market for sneakers anticipates what’s next after the Adidas split
Culture
UCLA’s Kiki Rice lands Jordan Brand’s first name, image and likeness deal
The incoming UCLA freshman will headline new sneakers on the court and connect with the Los Angeles community through a new partnership with Jordan
Culture
Rockets’ Josh Christopher lands full-circle Jordan Brand shoe deal
After finding a passion for footwear thanks to his older brother Patrick, ‘JayGup’ looks to make his mark on — and off — court with the Jumpman
Culture
Sneaker supply chain issues disrupt another NBA season
Portland Trail Blazers guard Damian Lillard, others, shift release of signature shoes
Culture
Jordan Brand collaboration with Detroit’s Two18 is a fresh breeze of originality
New Jordan 2 Low elevates Roland Coit and Two18 to a global stage
Culture
Puma signs basketball and rap artist Flau’jae Johnson
At just 18, Johnson is poised to make her mark on and off the court