Sneaker Stories
Culture
‘Air’ takes leaps but stays true to Nike’s actual chase of Michael Jordan
New movie depicts the people and events instrumental to the company signing the future basketball great
Culture
10 shoes down: Stephen Curry reflects on his signature sneakers
Golden State Warriors star breaks down each model in his Under Armour series
Culture
New York Liberty guard Sabrina Ionescu joins WNBA rare air with her first Nike signature sneaker
She becomes the eighth woman to earn a basketball shoe with the Swoosh
Culture
Will Rihanna’s reign continue by reuniting with Puma?
This collaboration could provide a different example of a celebrity-sneaker partnership
Culture
The story behind the private sale of the rarest Air Jordan collection ever
The ‘Dynasty Collection’ includes sneakers worn by Michael Jordan when the Bulls clinched their six championships
Culture
Kelsey Plum and Under Armour want to sign girls up for ‘Dawg Class’
Skills camp will provide top amateurs with resources Plum didn’t have during her path to the pros
Culture
Black women are the blueprint for James Whitner and A Ma Maniere’s new Jordan Brand collaboration
A Ma Maniére x Jordan 12 continues the brand’s conversation with Black women as the topic
Culture
The top sneaker sightings of the 2023 NBA All-Star Weekend
Style and originality were on display during basketball’s biggest weekend
Culture
On his 60th birthday, 23 little-known sneaker stories about Michael Jordan
Our favorite stories about the man, the brand, and his sneakers