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Sneaker Stories

Culture

The real story behind Giannis Antetokounmpo’s ‘Thanks For Sharing’ NBA All-Star sneakers

The words carry significant meaning for Milwaukee Bucks star and his brother, Thanasis Antetokounmpo

Culture

How the Air Jordan 4 became legendary

Thirty-five years later, the classic sneaker returns with a new twist for NBA All-Star Weekend

Culture

How Converse and Shai Gilgeous-Alexander turned the Weapon into a lifestyle sneaker

The iconic sneakers return to the brand’s lineup on the eve of the NBA’s All-Star Weekend in Indianapolis

Culture

San Francisco 49ers Trent Williams’ partnership with Black-led footwear brand pays off with trip to Super Bowl LVIII

FCTRY LAb scores chance to take company to the next level, thanks to equity deal with Williams

Culture

The Year 2023 in sneakers: The trends and stories that captured our attention

The stories of all the highs and lows in footwear

Culture

Jae Tips wants his ‘What’s the Occasion?’ collection to be the first Saucony sneakers in your closet

Designer also hopes to inspire the next generation of creatives who look like him with his latest collaboration

Culture

Brandon ‘Jinx’ Jenkins celebrates the brotherhood of Morehouse men with his Nike Yardrunners collaboration 

The shoe also honors a special professor

Culture

How an ugly history inspired Eastside Golf’s latest Air Jordan collaboration

The footwear and apparel collection highlights the year the PGA lifted its ban on nonwhite players

Culture

The story behind New Balance’s ‘Call Me Champion’ campaign for Coco Gauff

The tennis star’s celebratory shirt has been years in the making

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