Sneaker Stories
Culture
LaMelo Ball debuts his first lifestyle shoe with the Puma LaFrancé
Charlotte Hornets star and Puma collaborated on his first lifestyle shoe
Culture
Marvin Harrison Jr. joins New Balance as the brand’s face of football ahead of the 2024 NFL draft
The star Ohio State wide receiver and son of NFL Hall of Famer Marvin Harrison will headline New Balance’s first official gridiron cleat during his rookie season
Culture
Joel Embiid and Skechers could shake up the world of basketball sneakers
What the reigning MVP’s departure from Under Armour says about basketball shoe deals and the big names
Culture
Kyrie Irving found his tribe at Anta Sports and got the shoe deal he always wanted
The story behind how the Anta design team and the Dallas Mavericks star combined forces for the KAI 1 sneakers
Culture
How the Black-led Jordan Brand steers Nike’s landmark $140 million Black Community Commitment initiative
After the 2020 murder of George Floyd, Michael Jordan and his brand stepped up with $100 million in grants and the goal of changing the narrative of African Americans
Culture
Cleveland Cavaliers forward Isaac Okoro gains ownership from new sneaker deal with HOLO Footwear
Okoro leads HOLO’s entry into basketball sneakers by becoming frontman and part-owner of the footwear company
Culture
The best sneakers worn in the 2024 NBA All-Star Game
Basketball’s big night brought out some of best kicks of All-Star Weekend
Culture
The real story behind Giannis Antetokounmpo’s ‘Thanks For Sharing’ NBA All-Star sneakers
The words carry significant meaning for Milwaukee Bucks star and his brother, Thanasis Antetokounmpo
Culture
How the Air Jordan 4 became legendary
Thirty-five years later, the classic sneaker returns with a new twist for NBA All-Star Weekend