Sarah Mensah Archives

Culture

Kids from all over the world are playing one-on-one for a Jordan Brand deal – and maybe more

The second installment of The One tournament has hopefuls dueling in New York City for a chance at a shoe deal and exposure

By Ian Stonebrook

Culture

How the Black-led Jordan Brand steers Nike’s landmark $140 million Black Community Commitment initiative

After the 2020 murder of George Floyd, Michael Jordan and his brand stepped up with $100 million in grants and the goal of changing the narrative of African Americans

By Aaron Dodson

Culture

Philadelphia Eagles quarterback Jalen Hurts officially joins Jordan Brand

Details of process that landed Hurts as an official Air Jordan endorser heading into the 2023 NFL season

By Aaron Dodson

Kids from all over the world are playing one-on-one for a Jordan Brand deal – and maybe more

How the Black-led Jordan Brand steers Nike’s landmark $140 million Black Community Commitment initiative

Philadelphia Eagles quarterback Jalen Hurts officially joins Jordan Brand

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