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NIL

Rachel Baker with Duke players. Sports

Duke men’s basketball GM Rachel Baker has ‘an impact on everything’ for the Blue Devils

Only female general manager in NCAA Division I men’s basketball understands significance of being a Black woman in her role

Darryn Peterson and AJ Dybantsa Culture

NIL money hasn’t gone to the heads of college basketball’s best players. It’s gone to their feet

Big brands are utilizing the NIL landscape to forecast stars, scale advertising, and debut products

Donald Trump gestures as former head coach Nick Saban speaks alongside Marco Rubio and Susie Wiles during a roundtable discussion on college sports. Sports

Stick to sports or not, student-athletes need a voice in the room

White House roundtable on college sports conspicuously missing someone speaking up for players

Azzi Fudd Jordan Brand Culture

UConn standout Azzi Fudd joins Jordan Brand

The Huskies’ guard and WNBA prospect is the latest member of the Jumpman family

Andrea Odom, Kia Brooks (mother of LSU guard Flau’jae Johnson) and Lachauna Edwards at the Black Sports Moms conference at Atlanta City Hall. Sports

Black Sports Moms is equipping, empowering parents and athletes

From youth sports to pros, organization wants ‘families to have a unified front so they aren’t taken advantage of.’

Jalon Walker and Malaki Starks Sports

College football players are earning millions — wealth managers are helping them keep it

NIL and revenue sharing have brought billions to young athletes, most of whom are Black

Alonza Barnett III #14 celebrates with Tanner Morris #58 of the James Madison Dukes after throwing for a touchdown against the North Carolina Tar Heels Culture

The high stakes of NIL adds promise, peril and chaos to college recruiting 

Black Athletes chasing Name, Image, and Likeness deals have to get much more nimble in this new state of play

Culture

16-year-old basketball star Jerzy Robinson is just getting started

Sierra Canyon junior is one of Nike’s latest NIL signees

Sports

Reggie Bush’s NIL lawsuit takes stand on labor rights

NCAA preserved the lie of the student-athlete by vilifying Black athletes

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