Nike
Culture
Why JuJu Watkins’ Nike LeBron NXXT Gen is a step toward her own signature shoe
The USC basketball star spent 18 months designing a new silhouette with Nike that was unveiled this week
Culture
February’s best sneaker drops: Your guide to this month’s must-have releases
Adidas embraces collaboration, Jordan Brand goes back to the vault, and new rotation pieces join the mix
Sports
Martin Luther King Jr. has a legacy in America. A sneaker shows we’ve lost the plot.
Nike’s LeBron 23 ‘Honor the King’ reopens a wound in the name of capitalism
Culture
The story behind rapper Wale’s journey to headlining the Nike G.T. Future
An inside look at how the DMV emcee inspired his own colorway and campaign for Nike’s latest basketball shoe
Culture
On its 30th anniversary, 11 untold stories about the iconic Air Jordan 11
Jordan Brand execs, elite athletes, and famed artists share tales of unreleased renditions and future rollouts of the AJ11 never before heard
Culture
December’s best sneaker drops: Your guide to this month’s must-have releases
Jordan Brand finishes the year strong, Asics keeps the collabs coming, while New Balance and Adidas fight for space in your daily rotation
Culture
Phoenix Suns’ Devin Booker and Nike enter a new chapter with the Book 2
The second signature shoe for the Phoenix star is a mix of nostalgia and modern tech
Culture
What happens when signature sneaker stars are sidelined?
Many of basketball’s best players and strongest shoe sellers are starting the NBA season injured
Culture
November’s best sneaker drops: Your guide to this month’s must-have releases
Jordan Brand kicks off its holiday onslaught, Adidas continues its collaborations, and there are a few unexpected gems