Michael Jordan

Revisiting the ‘Steel’ Air Jordan 10: It’s the shoe Michael Jordan didn’t want but needed

Design drama, slumping sales, and a star on sabbatical almost kept His Airness’ company from taking off

When Derek Jeter made MLB All-Star history in the ‘Infrared’ Air Jordan 6 Retro

On top of the baseball world with Air Jordans on his feet, learn how the Captain cleaned up at the 2000 All-Star Game

How the Black-led Jordan Brand steers Nike’s landmark $140 million Black Community Commitment initiative

After the 2020 murder of George Floyd, Michael Jordan and his brand stepped up with $100 million in grants and the goal of changing the narrative of African Americans

How the Air Jordan 4 became legendary

Thirty-five years later, the classic sneaker returns with a new twist for NBA All-Star Weekend

For Michael Jordan, success as a pitchman required a form of colorblindness

His commercials projected a ‘virtual integration’ in which Jordan became the imaginary playmate of white fans

Michael Jordan’s Hornets sale leaves NBA with no Black majority team ownership

Only two people of color, Sacramento’s Vivek Ranadive and Brooklyn’s Joe Tsai, remain as majority owners

‘The Godfather of the Jordan Brand’: How Howard White found his calling as Michael Jordan’s closest confidant

A movie character, a Mercedes-Benz and a heart transplant — the many stories behind Nike’s longest-tenured Black executive, who helped build Air Jordan

How Atlanta hip hop got put on the map in 2003

The 2003 NBA All star weekend helped start the rise of the South in pop culture

‘Air’ takes leaps but stays true to Nike’s actual chase of Michael Jordan

New movie depicts the people and events instrumental to the company signing the future basketball great