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Jordan Brand

Sports

Start with the shorts: Why Jordan tops our list of NBA game changers

MJ blazed a trail for athletes to escape the plantation and buy the Big House

The Uplift

Former Nike designer focuses on youths with launch of new footwear line

Jason Mayden walked away from his 14-year-career to invest in what really matters to him

Culture

At Jordan Brand’s NBA All-Star pop-up? A working Interscope recording studio

The space opens Friday and is laser-focused on the new youth culture

Culture

8 great quotes from Kobe Bryant’s All-Star sit-down with Jalen Rose

‘I couldn’t feel my legs, it felt like it was that last lap on the track for me … I just continued to run’

Culture

The top 50 sneakers worn on the past 20 NBA Christmas Days

Christmas in the NBA is too epic for average shoes

Culture

How Michael Jordan’s original starting five — from Ray Allen to Michael Finley — became Team Jordan’s first stars

Before Russ, Kawhi, Melo, CP3 and Jimmy Buckets, Jordan Brand got its start with All-Stars and future champions

Culture

Randy Moss talks the making of the ‘Super Freak’ — the NFL’s first signature Air Jordan

The legend and his shoe designer recall the early Jordan Brand moments

Culture

New Air Jordan 32s channel the swag of Michael Jordan’s Air Jordan 2s

The new sneakers draw inspiration from shoes made more than 30 years ago

2:14

NOLA gotta shine: Inside Jordan brand’s space at All-Star Weekend

Three new releases, dubbed the ‘Time to Shine’ pack, highlight iridescent designs

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