Jordan Brand
Culture
The Year 2023 in sneakers: The trends and stories that captured our attention
The stories of all the highs and lows in footwear
Culture
How an ugly history inspired Eastside Golf’s latest Air Jordan collaboration
The footwear and apparel collection highlights the year the PGA lifted its ban on nonwhite players
Culture
Matt Tomamichel hopes his Jordan Brand collaboration inspires the next generation of entrepreneurs and philanthropists
The Corporate x Jordan Air Ship is bigger than just sneakers
Culture
How DJ Khaled blends his passion for golf and Jordans
A conversation with the music producer about golf, his Air Jordan partnership and goal of his next sneaker collaboration
Culture
Philadelphia Eagles quarterback Jalen Hurts officially joins Jordan Brand
Details of process that landed Hurts as an official Air Jordan endorser heading into the 2023 NFL season
Culture
One love: How the summer of 1996 inspired Union’s latest Air Jordan collaboration
Beth Birkett Gibbs and Chris Gibbs share how their relationship is woven into their new sneakers with Jordan Brand
Sports
The inspiration behind the NASCAR design that honors longtime Jordan Brand vice president Howard White
At Pocono Raceway, Tyler Reddick drove a car inspired by White and the scholarship program he founded
Culture
‘The Godfather of the Jordan Brand’: How Howard White found his calling as Michael Jordan’s closest confidant
A movie character, a Mercedes-Benz and a heart transplant — the many stories behind Nike’s longest-tenured Black executive, who helped build Air Jordan
Culture
How Israel Mateo translated ‘Spider-Man: Across the Spider-Verse’ into the Air Jordan 1 ‘Next Chapter’
The new sneaker’s design reflects Miles Morales traveling through the multiverse.