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Jordan Brand

Culture

Matt Tomamichel hopes his Jordan Brand collaboration inspires the next generation of entrepreneurs and philanthropists 

The Corporate x Jordan Air Ship is bigger than just sneakers

Culture

How DJ Khaled blends his passion for golf and Jordans

A conversation with the music producer about golf, his Air Jordan partnership and goal of his next sneaker collaboration

Culture

Philadelphia Eagles quarterback Jalen Hurts officially joins Jordan Brand

Details of process that landed Hurts as an official Air Jordan endorser heading into the 2023 NFL season

Culture

One love: How the summer of 1996 inspired Union’s latest Air Jordan collaboration

Beth Birkett Gibbs and Chris Gibbs share how their relationship is woven into their new sneakers with Jordan Brand

Sports

The inspiration behind the NASCAR design that honors longtime Jordan Brand vice president Howard White

At Pocono Raceway, Tyler Reddick drove a car inspired by White and the scholarship program he founded

Culture

‘The Godfather of the Jordan Brand’: How Howard White found his calling as Michael Jordan’s closest confidant

A movie character, a Mercedes-Benz and a heart transplant — the many stories behind Nike’s longest-tenured Black executive, who helped build Air Jordan

Culture

How Israel Mateo translated ‘Spider-Man: Across the Spider-Verse’ into the Air Jordan 1 ‘Next Chapter’

The new sneaker’s design reflects Miles Morales traveling through the multiverse.

Culture

How Charlese Antoinette Jones helped bring ‘Air’ to life

The costume designer is also working to change Hollywood

Culture

Jayson Tatum’s new signature Jordan sneakers share his stories

From trips to the zoo with his son to a love of pink lemonade, the Jordan Tatum 1 designs showcase the Celtics star’s on-and-off-court passions

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