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Darryn Peterson
Culture
NIL money hasn’t gone to the heads of college basketball’s best players. It’s gone to their feet
Big brands are utilizing the NIL landscape to forecast stars, scale advertising, and debut products
Sports
‘The young man is special’: McDonald’s All American Darryn Peterson has an NBA mentor in CJ McCollum
Since he was a kid, Peterson has looked up to McCollum, a fellow Canton, Ohio, native
Sports
No. 3 high school recruit Darryn Peterson makes history with Fanatics
One of the top guards in high school basketball signs ‘multimillion-dollar’ NIL deal with trading card company