Basketball
Culture
The Air Jordan 41 does not come with a rearview mirror
Jordan Brand’s new flagship sneaker embraces the speed and demands of the modern game rather than looking to the past
Culture
Jordan Brand is betting on the future with the Triangle
Built for today’s faster, positionless game, the new performance sneaker signals Jordan’s push to move beyond retro nostalgia
Culture
Milwaukee Bucks vet Bobby Portis goes grassroots with AND1 sneaker deal
The Arkansas native is betting big on community givebacks and underdog storytelling as the lone NBA endorser of the streetball brand
Culture
Why Darius Acuff Jr. is the only bet Reebok Basketball could make
Arkansas’ All-America point guard is being tasked to fill Allen Iverson’s shoes – quite literally
Culture
Behind 76ers star Tyrese Maxey’s path to a signature shoe with New Balance
This week, the All-Star point guard signed a contract extension with the brand that will deliver the debut of his signature line later in 2026
Sports
Pro basketball player Jarred Shaw sentenced in Indonesia
American will serve his time in a country with some of the strictest drug laws in the world
Culture
LeBron James and the complicated art of saying goodbye
In his 23rd NBA season, the Lakers’ superstar finds himself in unfamiliar territory
Sports
Professional hooper Jarred Shaw made a mistake in Indonesia. He’s paying with his freedom.
For five months, the former Utah State standout has been imprisoned and isolated
Culture
Kids from all over the world are playing one-on-one for a Jordan Brand deal – and maybe more
The second installment of The One tournament has hopefuls dueling in New York City for a chance at a shoe deal and exposure