Air Jordan

Behind the brand power of the ‘Space Jam’ franchise

As the highest-grossing basketball movie of all time, Nike’s involvement was only to be expected

How Aleali May became the queen of Air Jordans

Behind the 29-year-old designer’s journey with the Jordan Brand to her latest collaboration – the ‘Fortune’ Air Jordan 14

Zion Williamson’s journey with Jordan Brand to the Zion 1

The New Orleans Pelicans star is the first Generation Z signature basketball athlete in the history of both Jordan and Nike

The top 12 pairs of Air Jordans UNC’s Roy Williams laced up in his final season

The Hall of Fame head coach wore 29 different pairs of Jordans on the sideline during the 2020-21 college basketball season before announcing his retirement

Black women are taking over the footwear industry

These stars in sports, music or fashion double as designers, trend leaders and representatives for major brands

The 30 best sneakers worn on ‘The Fresh Prince of Bel-Air’

On the show’s 30th anniversary, we pay tribute to the ultimate sneakerhead

The legend of the ‘Last Shot’ Air Jordan 14

A look at how Michael Jordan’s ‘last shot’ with the Chicago Bulls in ’98 started with the shoes

Virgil Abloh on the Off-White Air Jordan 5 and his journey collaborating with Nike

Fashion designer raised in the Chicago area headlines the Jordan Brand’s NBA All-Star collection with his latest sneaker

How Michael Jordan and Chicago inspired these All-Star artists

Jordan Brand teamed up with eight collaborators deeply connected to the city