Adidas
Culture
Drake is sticking with Jordan and Nike — 3 moments that pretty much prove it
This week, the rapper basically dispelled every previous report that he’d join Adidas
Culture
James Harden’s MVP kicks were inspired by these three things
‘It was … in the middle of the season when we … had to start … creating something around him potentially winning MVP.’
Culture
Nick ‘Swaggy P’ Young: ‘Just to have a pair of Pharrells … and I have a pair of Kobes, signed. That’s something I do.’
The Warriors guard on playing in Pharrell x Adidas Crazy BYW X during the playoffs
Culture
Drake’s much-anticipated album is called ‘Scorpion,’ but Pusha T has delivered the stinger
Does Drake have a ‘Blueprint 2’ in him, to set the record straight?
Culture
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
Seven-figure checks were flying, and at 18 years old a young king had to make a huge decision
Sports
The boldest statement Adidas could make is to sign Colin Kaepernick
Now more than ever, black people need to be reassured there is a genuine appetite for black voices, and not just a superficial need for black faces
Culture
Adidas doesn’t need Colin Kaepernick in the NFL to sign him to an endorsement deal
Three reasons that the quarterback-turned-social activist would be a perfect fit for the culture’s favorite brand
Culture
James Harden’s fresh new Adidas colorway recalls his beloved junior high school years
Rapper Nipsey Hussle takes L.A. pride in the Audubon Middle School alum and leading MVP candidate
Culture
Why Candace Parker has stuck with Adidas her whole athletic life
The L.A. Sparks star can go from Pro Models to Pusha Ts