Adidas

Heisman Trophy finalist signs a multiyear footwear and apparel contract

Designer scales back to move forward with a performance shoe that brings luxury taste to the court

Shop founder Jennifer Ford alongside her team dedicated their design to their hometown

Big-name collaborations, HBCUs getting their moment help us enter the fall

Olympic gold medalist is thinking beyond his sport, even if the odds of a deal aren’t in his favor

The Olympics and big-name collabs help round out the summer and lead us into the fall

A colorful collection of options for shorts and warm weather

Exploring Parker’s career and her influence on women’s basketball sneakers

Basketball’s big night brought out some of best kicks of All-Star Weekend

With 15 endorsements and 575 national TV ads this season, the star Chiefs QB’s branding journey is next to none in football