Topic Hub
Adidas
Culture
2024 in sneakers: The trends and stories that captured our attention
All of the highs and lows in footwear for the year
Sports
Travis Hunter chooses Adidas in endorsement deal
Heisman Trophy finalist signs a multiyear footwear and apparel contract
Culture
Jerry Lorenzo’s Fear of God Athletics looks to bounce back with Adidas FOGA II sneakers
Designer scales back to move forward with a performance shoe that brings luxury taste to the court
Culture
How Houston’s car culture drives Premium Goods’ new Adidas collaboration
Shop founder Jennifer Ford alongside her team dedicated their design to their hometown
Culture
October’s best sneaker drops: Your guide to this month’s must-have releases
Big-name collaborations, HBCUs getting their moment help us enter the fall
Culture
Noah Lyles’ signature sneaker demand is bigger than just shoes
Olympic gold medalist is thinking beyond his sport, even if the odds of a deal aren’t in his favor
Culture
August’s best sneaker drops: Your guide to this month’s must-have releases
The Olympics and big-name collabs help round out the summer and lead us into the fall
Culture
July’s best sneaker drops: Your guide to this month’s must-have releases
A colorful collection of options for shorts and warm weather
Culture
WNBA legend Candace Parker earned her stripes in long partnership with Adidas
Exploring Parker’s career and her influence on women’s basketball sneakers