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Adidas
Sports
For Candace Parker, Year 1 as an Adidas exec has meant aligning passion, purpose
‘When you’re doing something that you love … it inspires me every single day,’ says WNBA legend turned president of Adidas Women’s Basketball
Culture
April’s best sneaker drops: Your guide to this month’s must-have releases
Spring options abound from Adidas, Asics and Nike
Culture
March’s best sneaker drops: Your guide to this month’s must-have releases
A myriad of expected and unexpected collaborations help lead us into spring
Culture
2024 in sneakers: The trends and stories that captured our attention
All of the highs and lows in footwear for the year
Sports
Travis Hunter chooses Adidas in endorsement deal
Heisman Trophy finalist signs a multiyear footwear and apparel contract
Culture
Jerry Lorenzo’s Fear of God Athletics looks to bounce back with Adidas FOGA II sneakers
Designer scales back to move forward with a performance shoe that brings luxury taste to the court
Culture
How Houston’s car culture drives Premium Goods’ new Adidas collaboration
Shop founder Jennifer Ford alongside her team dedicated their design to their hometown
Culture
October’s best sneaker drops: Your guide to this month’s must-have releases
Big-name collaborations, HBCUs getting their moment help us enter the fall
Culture
Noah Lyles’ signature sneaker demand is bigger than just shoes
Olympic gold medalist is thinking beyond his sport, even if the odds of a deal aren’t in his favor