Bruce Bowen
Storm Ideas/Andscape
1 min read

What Spurs culture taught Bruce Bowen about winning

Three-time NBA champion discusses Victor Wembanyama, Gregg Popovich, what led to success in San Antonio


Andscape at the NBA Finals

From San Antonio to New York City, follow Andscape’s coverage of the 2026 NBA Finals with columnist William C. Rhoden, senior NBA writer Marc J. Spears and more.


Great organizations leave an imprint that lasts long after the final game.

Bruce Bowen reflects on the values, leadership and culture that defined his years with San Antonio Spurs. Joined by Andscape senior writer Marc J. Spears, Bowen revisits the memorable call from Gregg Popovich that brought him to San Antonio in 2001 and explains why trust, teamwork, and preparation became the foundation of championship success over the next eight seasons. He also shares his perspective on the next generation of Spurs players and what separates good teams from lasting winners.

Marc J. Spears is the senior NBA writer for Andscape. He used to be able to dunk on you, but he hasn’t been able to in years and his knees still hurt.